As a communications specialist, I have always believed that brands should harness their marketing efforts to drive social and environmental impact.
Sibonisile Cossa
Johannesburg, 1 August 2024 – Purecoms, previously known as Creative Studio 21 is thrilled to announce the appointment of Sibonisile Ngubane Cossa as the new Managing Director, effective 1 August 2024.
Sibonisile Cossa, an acclaimed Public Relations specialist with over a decade of experience in the PR and communications industry, joins our team with a dynamic vision for the company’s
Sibonisile brings a wealth of expertise and an impressive track record of success in the PR, marketing and communications sector. Previously serving as the Business Unit Director for one of South Africa’s leading brand marketing communications agencies, Sibonisile has spearheaded impactful strategies for high-profile brands including Glencore, Samsung, Castle Lager, Nestlé, and Diageo. Her award-winning approach and dedication to innovative and targeted communication have established her as a prominent figure in the industry.
Passionate about transforming companies into legacy brands, Sibonisile is set to drive Creative Studio 21 toward becoming a leading Sustainability Communications agency. This strategic shift aligns with global standards and aims to encourage corporates to make substantial contributions to sustainability efforts worldwide.
In her new role, Sibonisile will focus on integrating purpose-driven marketing into the core offerings of the company. “I am incredibly excited to join Purecoms and lead our journey toward becoming a vanguard in sustainability marketing,” Sibonisile said. “As a communications specialist, I have always believed that brands should harness their marketing efforts to drive social and environmental impact. By introducing sustainability marketing as one of our key offerings, we are taking a significant step toward aligning with global sustainability goals and making a meaningful difference.”
Sibonisile’s appointment marks a pivotal moment for Purecoms as we embark on this new chapter of growth and innovation under her leadership.


